Priority Inbox helps you sort messages by First Response Due, Response Due and No Response Due. This enables your team to focus on conversations that actually matter and respond to them in a timely manner without having to think through and select which conversation needs attention.


It helps in maintaining a good average first response time and response time for your customers without team members and supervisors having to consciously look at the metric, assign or pick conversations.


It also highlights the time for which the conversations have been waiting, to add to a sense of urgency in responding to them.


  • First Response Due - You are yet to reply to the user (you are yet to send the first response from your side).
  • Response Due - You have replied to the initial message from the user but haven't replied to subsequent messages from them.
  • No Response Due - You have responded to the customer and there are no subsequent messages from them.



It also helps you maintain a consistent average first response time and response time.