In-App Messages (for logged-in customers)
Engage your customers with contextual in-app messages at the right moment.
You can send in-app messages for on-boarding new users, lifecycle marketing, getting feedback from customers or making announcements like product updates. In-app messages are great to engage users and encourage them to take action when they’re using your product.
Anyone on your website/app who is logged-in will get In-App message.
Create In-App Messages
Click on the campaigns icon in the left menu bar and then select New Campaign > In-App Messages.
Give a meaningful name to your triggered campaign.
Write your in-app message
The first step is to compose your in-app message. You can also add emojis, images, gifs, and even videos to make it more engaging.
For example, you can add a personalized touch to welcome messages by onboarding new customers with a warm welcoming gif instead of plain text.
While you are composing your message, you can see a preview of how it’ll appear to your customers on web/mobile app on the right.
Schedule your message
You can launch your in-app message immediately or schedule it for later.
Target the right users
Create the right target audience for your in-app message.
Give a contextual name for you in-app message, and create your audience criteria. You can choose between a pre-segmented target audience or create a new segment. Next, add a rule or combine multiple rules with 'and' and 'or' filters for a more powerful audience targeting.
For example, if ‘first seen is less than 1 day’, it means the user has just signed up a day back. You can create an in-app message to educate the user about your product’s features or schedule a demo.
You can also filter based on events and custom attributes that are specific to your business. But you’ll need to set them up first.
Launch your In-App message
You’re now ready to launch your message!
- In-App Messages are one-time messages sent to a selected user segment. So you cannot edit, disable or delete in-app messages once you launch it. However, if you have scheduled an in-app message for a later point in time, then you can cancel it before the scheduled date/time.
- You can clone an in-app message anytime to create a similar in-app message by clicking on the drop-down next to the message.
Measure your in-app message performance
You can track the status of your all your in-app messages and sent, seen, and reply rate for each message on the In-App Messages pages.